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Media & Press

Borderless Visit in the Media: TV, Press and Awards Since 2011

Borderless Visit in the Media: TV, Press and Awards Since 2011

Borderless Visit, known as Nagomi Visit until 2025, has received media coverage in Japan and abroad since 2011, with more than 100 appearances in TV, radio, newspapers, magazines, books and websites. Coverage includes BBC World News, NHK, German public television and radio, The Japan Times, Time Out Tokyo and Japan’s major newspapers.

The program also received The Japan Foundation Prizes for Global Citizenship for 2017 and a prize at the 4th Japan Tourism Awards in 2018. Most of these stories showed the same simple scene: travelers and a local family sharing an ordinary home-cooked meal and talking at the same table. Some details in these older articles, such as prices and booking rules, are no longer current.

Media coverage at a glance

Coverage started in November 2011 with a Nikkei MJ article that described the idea as a homestay with a meal but no overnight stay. It grew quickly from 2013 to 2018, when travel media in Japan and abroad began to report on meals with families in Tokyo and other cities.

  • 2011 to 2012: first newspaper coverage, Spanish TV and talks for travel and food groups
  • 2013 to 2014: Japanese TV, The Japan Times, the BBC and newspapers in Denmark and New Zealand
  • 2015 to 2016: many NHK, TBS and TV Asahi programs, radio interviews and inflight magazines
  • 2017 to 2018: a high school textbook, TV in France and Germany, and two awards
  • 2019 to 2024: online media, guidebooks and German public radio

The complete list by year is at the end of this page.

Japanese television and radio

The program appeared on Japanese TV and radio many times, from a full documentary to short news features.

BS Fuji, Table of Dreams (June 2013)

The first major TV appearance was a 30-minute episode of Table of Dreams on BS Fuji. It aired on June 29, 2013, with a rerun on July 6. The whole episode was about the program, and the crew filmed for 4 days with hosts, guests and the team.

Nagomi Visit on the BS Fuji TV program Table of Dreams
BS Fuji, Table of Dreams, June 2013

The episode followed a French couple who loved anime. It also followed a solo traveler from the United States.

One host was shown preparing a meal for 5 artists and designers from Italy, who first came to know Japan through animation. The dishes included inarizushi, which is sushi rice in fried tofu pouches, braised pork belly and salted umeboshi plums. Before the episode aired, the show shared short previews on its Facebook page. One preview described the dining table as a place where people from different backgrounds connect.

NHK and other TV networks (2014 to 2018)

NHK covered the program in news programs such as Shutoken Network, Ohayo Nippon and Hirumae Hotto, and in E-tele programs about welcoming visitors to Tokyo. TBS, Fuji TV, TV Asahi, Yomiuri TV and TV Tokyo also showed meals with host families in their news and lifestyle programs.

TV Tokyo, Why Did You Come to Japan? (October 2017)

Why Did You Come to Japan? is a popular TV Tokyo show that follows travelers from abroad on trips away from the usual tourist routes. In October 2017, an online original episode featured the program. After seeing it, some viewers in Japan decided to become hosts themselves. In August 2018, the program appeared again on Why Did You Come to Japan? Z on BS Japan.

Nagomi Visit on the TV Tokyo show Why Did You Come to Japan?
TV Tokyo, Why Did You Come to Japan?, October 2017

Radio interviews

The team spoke about meals with travelers on many radio programs, including J-WAVE, NHK Radio Shinyabin, Bunka Hoso, Nippon Broadcasting System, Radio Nippon, KBS Kyoto and FM-FUJI. In 2015, listeners of a J-WAVE program helped the team make a welcome video for travelers.

International TV and radio

Travel programs in the UK, France, Germany, Spain, Thailand and Malaysia also featured meals with host families in Japan, each with a different focus.

BBC World News, The Travel Show (April 2014)

The Travel Show on BBC World News began its segment with traditional Japanese food, which had recently received UNESCO heritage status, and with small restaurants where locals eat. The presenter then pointed out that a meal in a restaurant is different from a meal in a family’s home. This led into the part about the program.

The segment showed a meal with a host family from start to finish. The program’s chief operating officer at the time also explained the idea behind it. A clip of about 5 minutes that covers this part was published on the BBC programme page.

Nagomi Visit featured on BBC World News The Travel Show
BBC World News, The Travel Show, April 2014

Voyage et bonnes manières, France (December 2017)

The French TV show Voyage et bonnes manières, which is about travel and manners, included the program in its Au Japon episode. At first the team was worried about the theme. It had always told guests not to worry too much about mistakes with Japanese table manners.

So the episode did not focus on rules, and showed what an ordinary meal at home in Japan is like. A host family in Tokyo helped with the filming.

German-language TV and radio (2018 and 2024)

The program appeared in a Tokyo episode of the public TV travel series Reisen in ferne Welten in January 2018, and on the Bayern 2 radio program radioReisen in December 2024. Read more in Borderless Visit in German media.

Spain, Thailand and Malaysia

In 2012, the Spanish channel LA SEXTA filmed for its program El Intermedio. Thai TV featured the program in Daisuki Samurai Japan in 2015, and Malaysian TV in Miss Astro Chinese International Pageant 2016.

Newspapers, magazines and online media

Print and online media described the program in their own words, often for travelers and sometimes for people living in Japan.

Japanese newspapers

The Nikkei MJ, Yomiuri, Mainichi, Asahi, Nikkei and Tokyo Shimbun newspapers all covered the program, as did several regional newspapers in 2015. The Mainichi Shimbun ran a half-page feature with color photos on August 13, 2014, with interviews with both hosts and guests.

Mainichi Shimbun newspaper feature on Nagomi Visit
Mainichi Shimbun, August 2014

Guests said that when people sit down and eat together, they start to see how much they share. This is true even when they look different on the surface. Hosts said that meeting guests showed them how many interesting people there are in the world. Practicing another language also gave many hosts more confidence.

English-language news in Japan and abroad

In February 2014, The Japan Times described the program as a rare glimpse of the Japanese dining table, and Japan Today reported on visitors tasting Japanese culture through home-cooked meals. The New Zealand Herald and the Danish newspaper Politiken followed in July 2014. Epicurious in the United States interviewed the team in 2017.

Time Out Tokyo (2013 and 2018)

Time Out Tokyo first introduced the program in December 2013. In March 2018, it explained the meaning of the old name in an article about the program. According to the article, nagomi is another reading of the kanji 和. This character refers to things Japanese, and it can also mean to bring together.

Time Out Tokyo article introducing Nagomi Visit
Time Out Tokyo, March 2018

As a verb, the word describes the relaxed feeling of being with good friends. The article noted that this is the feeling the program hoped to create.

Travel and English-language magazines

Several magazines introduced the program to travelers and to people living in Japan:

  • Tokyo Weekender (October 2013 and May 2018) wrote a piece on the program. The team hoped more foreign residents would step outside their usual circles.
  • Metropolis (February 2014 and January 2018) presented it to foreign residents as a way to see everyday Japan beyond tourist spots.
  • The Swiss International Air Lines inflight magazine (November 2014) listed it as one of ten reasons to visit Tokyo.
  • Inflight magazines of Scoot, Jetstar and TransAsia Airways also introduced it between 2014 and 2016.
  • GEO Saison (September 2017) described lunch or dinner at a local home, where the main attraction is often the feeling of belonging a little.
Tokyo Weekender article about Nagomi Visit Metropolis magazine feature on Nagomi Visit
Swiss International Air Lines inflight magazine listing Nagomi Visit among ten reasons to visit Tokyo
Swiss International Air Lines inflight magazine, November 2014

Books and guidebooks

American food writer Matthew Amster-Burton described joining a meal with a host family in his book Pretty Good Number One: An American Family Eats Tokyo (2013). A Japanese edition followed in 2014. In 2020, the Danish guidebook Turen går til Japan included the program in its tips for travelers.

An NHK World feature about Japanese food (2016)

NHK World interviewed the program’s chief operating officer at the time about the program and Japanese food. One question asked about the beauty of Japanese food, and the team took a few days to answer it.

The answer appears in the NHK World article. Japanese food has more variety than many people expect, and many of its stories are still waiting to be discovered. It also said that home cooking keeps changing, even when the basics stay the same.

NHK World article on Japanese food featuring Nagomi Visit
NHK World, Japanese Food Special Features, December 2016

Awards and recognition

The program received The Japan Foundation Prizes for Global Citizenship for 2017 and a prize at the 4th Japan Tourism Awards in 2018. Its work was also used as an example in a Japanese high school textbook in 2017. The details are in Borderless Visit awards and recognition.

Talks, panels and workshops

The team also shared its experience at events for travel, food and community groups:

  • 2012: a panel for FEW, a network of foreign women in Japan, and a seminar talk
  • 2014: a panel at the Minato International Dialogue, held by Minato City
  • 2018: a talk at a training session for volunteer guides held by Saitama Prefecture
  • 2019: a talk at the tourism committee of the Japan Chamber of Commerce and Industry
  • 2020: a disaster-prevention map workshop for visitors held by Shibuya City
  • 2023: a workshop on diversity and inbound tourism at Kyoritsu Women’s University

Full list of media coverage, 2011 to 2024

The tables list every appearance recorded by the program, newest first. Titles of Japanese programs and publications are shown in romanized form.

2024

DateMedia or organizationType
December 6Bayern 2, radioReisen, Bavarian Broadcasting, GermanyRadio program
July 26Japan National Tourism Organization (JNTO), German websiteArticle on women traveling alone
June 16trpstr.de, GermanyTravel tips for a first trip to Japan

2023

DateMedia or organizationType
December 5Kyoritsu Women’s UniversityWorkshop on diversity and inbound tourism
May 25Japan National Tourism Organization (JNTO), German websiteOnline article

2022

DateMedia or organizationType
October 26Benesse Holdings, Benesse Children’s Future Support ProjectActivity profile

2020

DateMedia or organizationType
May 18JAMMIN charity brandOne-week charity T-shirt collaboration
March 7Abenteuer und Reisen, GermanyTravel magazine
March 3Turen går til Japan, Politiken, DenmarkTravel guidebook
January 29Shibuya CityDisaster-prevention map workshop for visitors (as a partner group)

2019

DateMedia or organizationType
December 13Woman ExciteOnline article
December 13livedoor NEWSOnline article
October 4Japan Chamber of Commerce and Industry, Tourism CommitteeTalk by the founder
JuneZoom Japon, FranceMagazine

2018

DateMedia or organizationType
November 19ShareableOnline article
October 22Yahoo! Japan NewsOnline article
October 10Lifehacker (Japan)Online article
October 6Saitama Prefecture, follow-up training for volunteer guidesTalk by the founder
August 234th Japan Tourism AwardsAward, Area category of the Domestic and Inbound field
August 14BS Japan, Why Did You Come to Japan? ZTV program
June 11NHK, Shutoken NetworkTV news program
May 28TV Tokyo, Yojigoji DaysTV program
May 14Nippon Broadcasting System, Abe Ryo no NGO Sekai Isshu!Radio interview
May 11NHK, Ohayo NipponTV morning program
MayTokyo WeekenderEnglish-language magazine
April 27Wochi Kochi Magazine, The Japan FoundationWeb magazine interview
April 24NHK, Hirumae HottoTV program
April 18Nikkei (online edition)Newspaper
April 8J-WAVE, Sunrise FunriseRadio interview
March 20Time Out TokyoOnline article
March 1Ministry of Foreign Affairs of JapanReport on the Japan Foundation award ceremony
January 30MetropolisEnglish-language magazine
January 25Tokyo ShimbunNewspaper report on the Japan Foundation award
January 23NHK, Shutoken NetworkTV news report on the Japan Foundation award
January 23The Japan FoundationThe Japan Foundation Prizes for Global Citizenship (2017)
January 6Reisen in ferne Welten – Tokio, German-language public TVTV documentary

2017

DateMedia or organizationType
DecemberVoyage et bonnes manières, FranceTV travel program
October 16TV Tokyo, Why Did You Come to Japan? (online original)Streaming program
SeptemberGEO Saison, GermanyTravel magazine
July 14Japan Travel and Tourism Association, Kanko to MachizukuriMagazine interview
May to JuneJAL inflight entertainment, NHK Wonders of JapanInflight video
March 7NHK, Radio ShinyabinRadio interview
MarchShin Katei Sogo, high school home economics textbook (Taishukan Publishing)Textbook
January 19Epicurious, United StatesOnline interview

2016

DateMedia or organizationType
December 1NHK World, Japanese Food Special FeaturesOnline feature
November 16Radio Nippon, SABON Japan presents Ashita Radio!Radio interview
October 23Astro, Miss Astro Chinese International Pageant 2016, MalaysiaTV program
September 24Asahi Shimbun, Ima Kodomotachi waNewspaper
September 16TV Asahi, Super J ChannelTV news program
September 14Japan TravelOnline article
September 13NHK World, NewslineTV news program
September 12NHK World, Newsroom TokyoTV news program
August 15Nonbiru, Pal SystemMagazine
August 4NHK, Shutoken NetworkTV news program
June 27Entre, RecruitMagazine interview
June 1Jetstar Magazine, AustraliaInflight magazine
April 12Shibuya no Radio, Shibuya Community & SocialRadio interview
March 31NHK E-tele, 2020 Tokyo Minna no Oen KeikakuTV program
February 10FM-FUJI, Pump Up RadioRadio interview
January 4The Huffington Post JapanOnline interview
January 3NHK E-tele, Tokyo Omotenashi KeikakuTV documentary

2015

DateMedia or organizationType
December 7Bright TV, Daisuki Samurai Japan, ThailandTV program
November to DecemberTransAsia Airways, Renaissance, TaiwanInflight magazine interview
NovemberMitsui Life Insurance, Vector LifeMagazine
OctoberJapan Association of Dallas, Howdy Dallas, United StatesNewsletter interview
September 18TBS, Asa-Chan!TV morning program
SeptemberSotetsu Kawaraban, Sagami RailwayBooklet interview
AugustWAttentionOnline article
AugustHokkaido Airport, HarmonyCompany magazine
AugustMy Eyes TokyoOnline interview
JulyMinato City, Tokyo, International Plan for 2015 to 2020City plan
April 8J-WAVE, Acoustic County Tokyo Good DesignRadio feature
MarchNHK News WebOnline news
MarchJ-WAVE, Wonder VisionRadio interview
MarchWAttention Tokyo and WAttention Tokyo Taiwan EditionMagazine
MarchLets Living, Kurashi How InstituteMagazine
January 30Bunka Hoso, Fukui Kenji GumoniRadio interview
January 28Yomiuri TV, Kansai Joho Net ten.TV news feature
January 1 to 3Regional newspapers: To-o Nippo, Kanagawa Shimbun, Nagasaki Shimbun, Chiba Nippo and Fukui ShimbunRegional newspapers
January (February issue)AEON Card, momMember magazine
January (February issue)Iki IkiMagazine

2014

DateMedia or organizationType
November 1Swiss Magazine, Swiss International Air LinesInflight magazine
October 25Minato City, Minato International DialoguePanel with the founder
October 1PouchOnline article
September 1BBC Good Food Magazine IndiaMagazine
September 1TBS, Ippuku!TV program
August 25KBS Kyoto Radio, Shofukutei Kohei no Hokkahoka RadioRadio interview
August 20The Sushi TimesOnline article
August 18 to 22J-WAVE, Jam the WorldRadio interview
August 14Fuji TV, Mezamashi TVTV morning program
August 13Mainichi ShimbunNewspaper
July 26Politiken, DenmarkNewspaper
July 4The New Zealand HeraldNewspaper
June 11Japan National Tourism Organization (JNTO)Online article
June 3X-Knowledge, Japanese edition of Pretty Good Number OneBook
May 19The Japan Journal (English and Chinese)Magazine cover and feature
April 19BBC World News, The Travel Show, UKTV travel program
March 1Scoot Magazine, SingaporeInflight magazine
February 20MetropolisEnglish-language magazine
February 19Japan TodayOnline news
February 11The Japan TimesNewspaper and website
January 29Discover NikkeiOnline article
January 5Yomiuri ShimbunNewspaper

2013

DateMedia or organizationType
December 5Time Out TokyoMagazine
November 19Nikkei View, United StatesOnline article
October 23Tokyo WeekenderEnglish-language magazine
July 1Tokyo International Communication Committee newsletterNewsletter
June 29BS Fuji, Table of DreamsTV documentary
June 14Nonbiru, Pal SystemMagazine
AprilPretty Good Number One: An American Family Eats TokyoBook
February 18alternaSocial business magazine
February 18Yahoo! NewsOnline article

2012

DateMedia or organizationType
November 8Jiyu Daigaku (Freedom University) blogProfile of the founding team
March 24Apparel ConcierSeminar talk
March 20SQUARETravel industry magazine
February 9FEW, network of foreign women in JapanPanel
FebruaryLA SEXTA, El Intermedio, SpainTV program (filming)

2011

DateMedia or organizationType
December 12Tenkai JapanCollaboration on Japanese food content
November 28Nikkei MJNewspaper

Borderless Visit today, and what has changed

Across these stories, the same points come up. The food is what a family normally cooks, sharing the table matters more than perfect manners, and conversation can work even when language levels differ. This is close to what many travelers mean by a real Japanese experience.

Borderless Visit (formerly Nagomi Visit) is a cultural exchange program that connects travelers with local Japanese host families for a home-cooked lunch or dinner. Guests share the meal at the host’s home, typically for 2 to 3 hours.

The program started in 2011. In June 2013, at the time of the first TV documentary, it had about 70 hosts and had welcomed over 220 groups from 35 countries. Records from 2013 to October 2026 show 5,432 visits to host families’ homes in 39 prefectures, with guests from 82 countries and regions.

Prices, payment methods and booking rules mentioned in older articles have changed, so check the current booking steps before you plan.

The TV crews and journalists have moved on to other stories. The meal they filmed and wrote about is still at the center of the program: lunch or dinner at home, with people who live there.

Frequently asked questions

Which media have featured Borderless Visit?

Borderless Visit, then called Nagomi Visit, has appeared in more than 100 media and events since 2011, including BBC World News, NHK, German public TV and radio, The Japan Times, Time Out Tokyo and Japan's major newspapers.

When did media coverage of Borderless Visit begin?

The first coverage was a Nikkei MJ newspaper article in November 2011, which described the idea as a homestay with a meal but no overnight stay.

Are the details in older media articles still current?

Not always. Prices, payment methods and booking rules described in older articles about Nagomi Visit have changed, so check the current Borderless Visit booking steps before planning.

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